A Cross-Platform Strategy Planned to Connect with the Community on Race Day
BOSTON, MA – April 15, 2025 – Boston Globe Media will deliver comprehensive coverage surrounding the 129th Boston Marathon on Monday, April 21, 2025 featuring stories, photos, and videos that capture the excitement, joy, and inspiring moments of the day to keep the community informed, inspired, and engaged across brands and platforms.
In the lead-up to the race, The Boston Globe will publish stories, guides, and other useful information to help locals and tourists make the most of the historic event, along with tips on how to navigate the city. On Marathon Monday, readers can expect wall-to-wall coverage of the race itself, plus a live blog with updates from journalists stationed on the ground along the race course. This year, the Globe team also curated an upbeat Spotify playlist of motivating running songs for runners and non-runners alike to download and enjoy.
The B-Side newsletter will offer features on what marathoners are listening to, a guide to Marathon weekend, along with a guide to and a recap of Marathon Monday. B-Side will also share videos on social media that delve into the history of Heartbreak Hill and showcase the best signs from the race.
Boston.com’s “Why I’m Running” series gives Boston Marathon athletes a platform to share their inspiring stories. The series has already received over 100 submissions and publishes three stories per day, as well as being featured in a pop-up newsletter focused on the event.
Through a partnership with Bank of America, Studio B produced a special “Beyond the Finish Line” magazine featuring runners who are giving back in powerful ways to organizations like Team Hoyt and Dana-Farber Cancer Institute.
“Our comprehensive coverage of the Boston Marathon exemplifies our unwavering commitment to the Boston community,” said Linda Henry, CEO of Boston Globe Media. “Each year, we have been proud to provide in-depth, multi-faceted storytelling that captures the heart and soul of this world-renowned event and its profound impact on the region. From the elite athletes competing for victory, to the everyday runners striving for personal bests, and the volunteers and sponsors who support them, we plan to showcase a collage of unique stories that make the Boston Marathon such a big part of our city.”
To learn more about how Boston Globe Media is covering the 129th Boston Marathon, visit Globe.com/marathon, Boston.com, or The B-Side.
Contact: Carla Kath, Director of Communications, [email protected]
About Boston Globe Media:
Boston Globe Media Partners, LLC is a locally owned, award-winning media company serving Boston and New England for over 153 years. Its cornerstone is The Boston Globe, a 27-time Pulitzer Prize-winning news source and one of the most successful metro news organizations in the United States. The Globe is headquartered in Boston with regional bureaus in Washington, D.C., Rhode Island, and New Hampshire. The Globe has been successfully growing its direct subscriber base, today boasting the highest total number of subscribers the organization has had since 2008. The Globe hosts events that connect community members to its journalism and provides a range of digital and home-delivered advertising solutions that reach more consumers than any other New England media brand. Boston Globe Media’s portfolio includes The Boston Globe, Globe.com, Boston.com, STAT, The B-Side, Globe Publishing Services, Globe Events, Studio/B, and Boston magazine.